Root-Cause Coaching for Women Who Are Done Dieting
Nutrition and fitness coaching for women ready to build strength, confidence, and food freedom, for good.
Want to talk it through first? Book a free call with me.
Sound Like You?
"I've cut calories and done all the cardio - and the scale still won't move."
"Every diet works for a few weeks, then I fall off and feel like a failure."
"I'm exhausted, my hormones feel off, and I don't know what's actually wrong."
"I'm so tired of the toxic, all-or-nothing noise on the internet."
"I just want to feel strong and confident again - without obsessing over food."
Studies show 80–95% of people who lose weight regain most of it within 2–5 years, because traditional dieting ignores your hormones, your metabolism, and the daily habits that actually make it last.
The Shift That Changes Everything
For years, I thought something was wrong with me. I convinced myself I didn't have enough willpower or discipline. But after years of researching habits and behavior change, I realized it was my plan that was the problem, not me. It was too restrictive, too extreme, and never built to fit my real life. That's the foundation I built FitHer on over the last 5 years, and it's the same foundation today: habits and lifestyle changes that stick with you for life, no matter what new fad, supplement, or medication comes along next.
If that sounds like you, there's nothing that you're doing wrong. We just have to work smarter, not harder.
Yes, I'm Ready - Join FitHer"Bro...Not me losing 60 pounds in 12.5 months eating 2200+ calories a day"
FitHer client
What changed: eating more, not less.
"...the scale had not appreciably changed but the jeans are telling a different story!" "...unlocking clothes in my closet that I haven't worn in like 3-4 years AND I feel strong AF"
Emma H., FitHer Custom client
What changed: we stopped judging her progress by the scale alone.
"I am down 8" since I started with Lindsay two months ago! 5.5" just this last month! I'm eating a lot more than I've ever eaten, getting in my steps every day, and working out! I am shocked, thrilled, and so happy! I want to tell all of you young girls, you can still do this even at 63!!"
FitHer client, 63
What changed: enough food, daily steps and strength training, two months in.
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"I first sought out her services at a low point - I had been doing all the things and was making no progress on my own. Getting my labs done with Lindsay gave some simple answers that should have been caught by my doctors but weren't..."
"A few months in, I wasn't seeing the weight loss I expected. Instead of giving up, Lindsay helped me take a deeper look at my lab work and provided nutrition suggestions based on what was going on with my body. That support made a huge difference."
"I lost almost 30lbs and completely changed my body composition! I have more energy, less drag throughout my days, and a much better understanding of macros and what my body actually needs."
"I lost 20+ pounds and Lindsey taught me how to lose weight by eating more! She's knowledgeable about what works and I am proof!"
"I've lost almost 20lbs since working with Lindsay! ... she helped me realize it was my adrenals affecting my progress and got to the root cause of my weight loss resistance."
"It's the first time I truly feel like I'm on a path that is sustainable and will stick for years to come. Not just a quick weight loss fad diet. I'm approaching 50 and feel better than I have in years!"
"I'm leaning out and not focusing so much on the number on the scale anymore, but I can definitely tell a difference in my body. My clothes fit better, my lifts are going up, and I feel amazing."
"I have lost weight, am stronger, and know way more about my body and how to fuel it! ... I feel empowered and feel like I have knowledge to outweigh the toxic crap that is told to women on social media."
"It's not an extreme restriction or quick-fix plan… it's sustainable, realistic, and surprisingly easy to stick with."
"Since joining in September, I've lost almost 20 pounds, feel like I have the confidence to know how to best fuel my body, and have stayed consistent with my workouts for the first time in a long time!"
"I'm active duty Navy and Lindsay has coached me online through some really unpredictable schedules... If you're a woman in the military looking for a coach who gets it, she's the one!!"
"Lindsay is incredibly knowledgeable and supportive! She helps keep me accountable and makes getting healthier/stronger feel manageable and not overwhelming."
"This is the first diet plan I've done in my adult life that's really gonna stick. Having a day when you eat a little more, that's part of life - it's not something you have to make up for the next day. I'll keep applying it for years."
"Lindsay helped me reclaim my happiness after being diagnosed with an autoimmune condition that disrupted my thyroid and led to uncontrollable weight gain.... I now move without pain, sleep better, eat smarter... I have my energy back."
"She starts with building healthy habits before any weight loss is ever even discussed. She looks at your blood work and focuses on healing from the inside, then once that is established she focuses on building muscle and body composition... she doesn't just restrict calories!"
"I'd never before tracked macros while eating so much food. I lost 60 lbs in my first year postpartum and ran my fastest 5K! ... Now I'm pregnant again, still lifting 3 days a week and progressing on all my lifts."
"I was looking for someone to help me back on my road to health and fitness post back surgery... She's helped me change the way that I eat and tailored workouts to protect my back. With small changes every day, this is by far the most sustainable program I've worked on."
"Lindsay has helped me so much when it comes to battling my all or nothing mentality and has helped me realize that I can enjoy life while taking care of my mind and my body too. It doesn't have to be extreme and hard to stick with."
"I would recommend working with Lindsay 11 out of 10 times. She takes the time to figure out what you need and then tailors your program to meet you where you are - there's nothing cookie cutter about it. She's thorough, supportive and most importantly realistic with your goals."
"Not only have I lost around 15lbs already but I've learned sustainable habits that fit into my hectic life. She's a great coach and the group program has been an amazing support system on my health journey."
Meet Your Coach
For 10+ years, I did everything "right" and still felt like a complete failure. Picture this: I'm standing in my pantry at 9pm, eating one granola bar, then another, then another, then whatever else I could grab. I'd been "perfect" all day - and there I was again, feeling completely out of control, only to wake up guilty and spend hours at the gym trying to "fix" it.
I didn't wake up one morning and change my life. It took over a decade of digging into every podcast, book, and research study I could find on habits, rewiring the brain, binge eating, sleep, nutrition, and metabolic health. Slowly, I used what I learned to heal my own body and mind, build real food freedom, and build the habits that finally let me feel genuinely confident in my body.
Then I had two babies in two years, right in the middle of a global pandemic (what a time to be alive 😂). After my second baby, my body didn't feel like mine anymore. Even though I was doing everything "right," checking my boxes and keeping up my daily habits, I kept gaining weight no matter what I did. I found out later that my cortisol production was completely flatlined, and my labs said my body was 10 years older than I actually was 😅
That sent me DEEEEEP into functional nutrition. I spent over a year getting certified as a Functional Nutrition and Metabolism Specialist, and that process taught me how to heal my body a second time, this time by actually supporting my hormones and metabolism with real bloodwork behind it, on top of everything I'd already built.
I'm a Navy veteran of 12+ years and a mom of two, and I've now helped 300+ women build the same foundation, so they don't have to spend a decade figuring it out the way I did. 💚
Who I help
How It Works
Every program runs on the same 3-phase FitHer system. This is a marathon, not a race.
Tracking, protein, fiber, sleep, and workouts that fit your schedule. Most clients spend a minimum of 4-6 weeks here before moving on.
We adjust your macros and movement for fat loss and track your progress weekly, with plateaus and diet breaks planned for.
We reverse diet back to maintenance calories so you keep your results. There is absolutely NOTHING wrong with maintenance.
We don't do guesswork around here. In my past life, I was a military analyst, and I hold an M.S. in research and data analysis. Once a nerd, always a nerd 🤓
Fuel your body for fat loss & muscle - eating more, not less.
Strength training built around the time you actually have - home or gym.
Review your labs to optimize hormones, thyroid, cortisol, and insulin.
Rebuild a metabolism years of dieting slowed down.
Sustainable routines that stick because they fit your real life.
You'll have a plan for a normal week, a plan for a crazy week, and a plan for when you've fallen off and need help getting back on.
Coaching Programs
Every program runs on the same 3-phase FitHer system for permanent fat loss. The difference just depends on how much support and customization you want in your life right now :)
4-month minimum on Coaching and Custom, because real change takes longer than a 6-week challenge, and you know it!A personal trainer, a nutrition coach, lab interpretation, and daily support usually run $600–900/mo separately. Inside FitHer it starts at $99.
I know some of you are going to see these numbers and want to look away. You could find a cheaper plan, or have an app build you a free one, and that's true. I'm not gatekeeping, and I'll never hide my prices just to get you on a call and pressure you into buying. If you're looking for a cheap plan or another 6-week challenge, I'm probably not the right fit. But if you want a real partner, daily accountability, a community, and a plan built around your real life, your body, and the season you're in, that's exactly what you get here. You're not just buying a plan. You're investing in a full lifestyle change, with me in your corner the whole way.
The full FitHer system in the app, at your own pace, with the community behind you.
Everything in Self-Guided, plus me reviewing your progress every week. Most women start here.
Everything in FitHer Coaching, with a training plan built only for you.
What the Female Fat Loss Panel tests
A simple blood draw at a LabCorp location. Available in the U.S.
My promise: commit to the work for four months on FitHer Coaching or FitHer Custom. If you follow the plan and aren't seeing progress, I'll coach you for free until you do, because I've watched it work for 300+ women and I feel that confident in what we're doing here.
"This is the first diet plan I've done in my adult life that's really gonna stick."
Want to talk it through first? Book a free call with me.
Not Sure Which Is Right?
It all comes down to how much accountability and support you want right now.
Question 1 of 3
Question 2 of 3
Question 3 of 3
Your fit
You're self-motivated and you want the system, not someone checking in. You get the app, your program and the community for $99/month.
Join Self-Guided or pay in full ($375, save 5%)Want to talk it through first? Book a free call with me.
Your fit
Weekly check-ins are what keep you going. I look at your numbers every week, we adjust together, and we get on a private call once a month, for $279/month.
Join FitHer Coaching or pay in full ($1,060, save 5%)Want to talk it through first? Book a free call with me.
Your fit
You need a training plan written just for you, on top of everything in FitHer Coaching. It's $349/month, and spots are limited.
Join FitHer Custom or pay in full ($1,325, save 5%)Want to talk it through first? Book a free call with me.
The Reset Retreat
Getting my clients together in person is something I've wanted to do since pretty much the very beginning. In September 2026 we finally did it! I hosted the Reset Retreat with one of my really good friends, Allison of Fit Mom Collective, at a house right on the lake. Half the women were her clients and half were mine, and it was SO much fun to bring them all together and spoil them for a weekend. Welcome bags were waiting when they walked in, and my friend Electra cooked every single meal. It turned out better than I ever could have imagined.
Time and space to think about what she wants for her health, past "I want to lose weight" and down to the deeper reason underneath.
A pelvic floor workshop, a nervous system workshop, and enough room in the schedule to relax. It's the Reset Retreat for a reason.
Every woman left with a plan for a normal week, a plan for a crazy week, and a plan for when she's fallen off and needs help getting back on.
We went kayaking. We went swimming. We had coffee on the deck with the most beautiful view, and we ate SO much food. Looking around a room of women who were so different in so many ways and still so similar... we laughed, we cried 💚
Photos by Emmie Kamya
Questions?
Nope - it's the opposite. We don't do restriction or quick fixes. We work WITH your body: fueling your metabolism, supporting your hormones, and building flexible habits so you can eat the foods you love and still see results that last.
Then you're exactly who this is for. Most of the time it's not that you failed, it's that the plan was never built to work for you in the first place. We fix the root cause (metabolism and hormones) that most diets ignore, with a real coach adjusting things as you go. That's why it actually sticks this time.
Totally get not wanting to start in the middle of a crazy season. Life rarely calms down on its own, so we plan for the hard weeks instead. On those weeks we set bare minimum goals, and the Daily 20 workouts take just 20 minutes a day.
That's completely customizable depending on where you're at in your life. Some women want to work out three times a week for twenty minutes. Some want to start by just focusing on daily habits and steps. Some want the capacity to work out multiple times a week for an hour or more. It's built around you, and it can change over time.
That's up to you. We teach you the tool of tracking macros so you learn how to fuel your body and get the results you want. The goal is always food freedom. For some women that means keeping tracking as a constant in their life, and for others it means moving to intuitive eating. It depends on your season of life, and we'll work with you on that.
Transparently, the average client stays with me around 18 months. That's not because results take that long. It's because once women get in the groove, they love the continued support: the strength program progressions, the nutrition periodization, the accountability, the community, the resources. But even though most clients choose to stay longer, you never have to. You can always graduate with everything you've learned, whenever that's right for your life.
Nope. We build your strength program depending on the equipment and the time you currently have, whether that's a full gym or your living room.
FitHer Coaching and FitHer Custom have a minimum 4-month commitment, but I guarantee you'll want to stay longer. After your 4 months, it keeps going month to month automatically. FitHer Self-Guided has no minimum, it's month to month from day one (or pay in full for 4 months and save 5%). If you're ready to stop, email support@lcfitnessco.com with 30 days' notice. If you paid in full, you switch to the monthly price at month 4. Payments are non-refundable.
Yes! You can upgrade to FitHer Custom anytime. Moving down a level goes through me, so just email me and we'll figure out what fits best.
Yes! Book a free call with me first so we can talk it through. There's a FitHer Prenatal program, and anything medical gets cleared with your provider.
Don't worry, we've got you. We'll look at the full picture, and you can add a full lab panel if you want, or send us labs you already have from your doctor and we'll take a look at those too.
Take the 3-question quiz for a quick answer. It depends on the level of support and customization you're looking for, and that's completely up to you. Happy to chat it through on a free call if you're not sure which one fits.
Nope! Pick the option that fits you and join right here on this page. I'll never hide my prices just to get you on a call and pressure you into buying. Want to talk it through first? Book a free call with me.
You land on your welcome page and get an email from Trainerize inviting you to the FitHer app. Fill out your intake form in the app (about 15-20 minutes), and your program gets loaded after it's submitted. You're in the FitHer group chats from the start, so go say hi!! On FitHer Coaching and Custom, your weekly check-in shows up Sunday evening and it's due Monday at 8pm.
In many cases, yes - we partner with Truemed so you may be able to use pre-tax dollars. Sign up and pay as normal, then take Truemed's quick survey, and if you're approved, you can submit your receipt for reimbursement. Check if you qualify here.
Still have a question? Email me at lindsay@lcfitnessco.com or book a free call.
Your Next Step
Still on the fence? That's okay, you don't have to have it all figured out! Come talk to me first. I genuinely love chatting with people, and it's the best part of what I get to do every day. - Lindsay 💚